KPMG – Startup Success Guide

Startup companies play an important role in the growth of a country’s economy and the development of innovation with the changing global dynamics. Despite the small teams, start-up companies achieve considerable success with the innovative product proposals they put in their headquarters. The basis of value propositions is to solve the problems of companies and individuals with new business models or disruptive technologies.

The current economic and digital trends and the change in the way of doing business make innovation gain more importance. Many talented entrepreneurs on a global scale are presenting innovative products in different fields from finance to health. At this point, it is critical to distinguish among hundreds of thousands of ideas and talented entrepreneurs. One of the key points of differentiation is the effective marketing of the idea, that is, creating an effective value proposition.

An effective value proposition sets your company apart from competitors and helps create a positive perception. When designing your value proposition, it is critical that you associate it with a benefit such as cost, sales growth, traceability, ease of use. After clearly identifying the benefit relationship, a detailed analysis of the customer base is required for an effective value proposition. Before creating a value proposition, it is important to examine the market and determine the demands and needs of target customers.

At this point, the analysis of other companies in the market is also critical in terms of the effectiveness of the value proposition. At the same time, the evaluation of the benefits and costs of the product presented instead of the current sentence helps customers and investors to form an idea about the venture.


KPMG – Startup Success Guide