In the last 50 years, there has been a rapid technological innovation in the world. However, no innovation and era has produced as devastating results as the introduction of smartphones into our lives. Smartphones have begun to determine the way we do business. The way we do business is fundamentally changing.
With the rapid introduction of internet-based technologies into our lives in the 90s, concepts such as E-Commerce and CRM quickly became a part of our lives.
Young people who are 20 years old today cannot even imagine a life without the Internet. Those who will be 20 years old in 2030 will not even be able to imagine a life without a smartphone.
In the early 2000s, we changed the way we do business with B2B (Enterprise to Enterprise) and B2C (Enterprise to Customer), supported by Enterprise Resource Management (ERP).
Our lives have changed with the %22Apple Store (Electronic Application Store)%22, which came into our lives with iOS after 2008. New features and competencies began to be dressed with applications and smartphones.
Every day, hundreds of new applications take their place in stores and touch us through our smartphones. They compete to introduce a new service or become a source of entertainment. There are billions of downloaded apps in the world. There are over 5 million apps in total on the Apple Store and its rival Google Play.
WeChat, the communication platform of China, which has changed the communication management and somehow combined it with shopping, has exceeded 1.2 billion users as of December 2020. There are over 2 million mini-apps less than 2kb in size on WeChat.
Where are we going?
Applications powered by smartphones know us and our work well, learn about us and our habits with deep learning algorithms, can identify our needs in advance, and constantly improve themselves.
We were able to do our work from anywhere. In the midst of information pollution, we have become accustomed to the comfort of being able to access only the information we need, when and in the amount we need.
As of 2019, console and pc-based games have transferred their throne to mobile games in the world. Now, 60% of the game market in the world is filled with games on mobile phones.
Our habits are changing rapidly. B2E (Corporate to Employee), V2B (Supplier to Corporate), B2V (Corporate to Supplier) many different ways of doing business come into our lives.
By living, we continue to learn as a part of it.
When we were talking about e-commerce, we used to look at commerce as a sales channel. The e-commerce volume in China, which has a population of 1.4 billion, is running to 40%. Commerce is turning into e-commerce.
No one who cannot be a part of this transformation and renew himself and his work will not survive.