“Customer Relations” is the most important factor for gaining customers.
In the survey conducted in UTIKAD’s “Trends and Expectations in the Logistics Sector 2019” study, the question “What are the most important factors that enable new customers to be gained?” The majority of the participants answered the question “Customer Relations”.
On the other hand, it is thought-provoking that, despite complaints about “price competition”, the “competitive price” factor in customer acquisition is 44.44%, and while investment is primarily planned for “technology”, the “technology investment” factor for “customer acquisition” is 31.11%.
Yeni Müşteri Kazanılmasını Sağlayan Faktörler
| Yeni müşteri kazanılmasını sağlayan en önemli faktörler nelerdir? | |
|---|---|
| Katma Değerli Hizmetler | 46,67% |
| Teknoloji Yatırım | 31,11% |
| Network Bağlantıları | 42,22% |
| Müşteri İlişkileri | 66,67% |
| Rekabetçi Fiyatlar | 44,44% |
