Innovative startups in Group H focus mostly on “satisfying existing customers”.
Innovative startups in Group H focus mostly on “satisfying existing customers”. This is followed by a “focus on high quality” and a “focus on customer-specific solutions”.
Group H remained below the overall performance of Turkey in all other performance strategies, except for “Focusing on standardized goods or services”. This can also be seen in the reduction in rates of “innovating” to produce “new goods or services”.
Yenilik Faaliyetinde Bulunan Girişimlerde Ekonomik Performans Stratejileri 2016-2018
| 2016-2018 | 2018-2020 | |||
|---|---|---|---|---|
| Yenilik faaliyetinde bulunan girişimlerde ekonomik performans stratejileri | Türkiye | Grup H | Türkiye | Grup H |
| Mevcut malların veya hizmetlerin iyileştirilmesine odaklanma | 54,28% | 47,33% | 52,91% | 44,78% |
| Yeni malların veya hizmetlerin piyasaya sunulmasına odaklanma | 52,46% | 38,68% | 51,33% | 38,40% |
| Düşük fiyat stratejisine odaklanma | 32,42% | 28,39% | 30,82% | 33,29% |
| Yüksek kaliteye odaklanma | 74,24% | 63,75% | 76,06% | 63,88% |
| Geniş bir mal veya hizmet yelpazesine odaklanma | 42,23% | 39,08% | 41,66% | 38,65% |
| Bir veya birkaç önemli mal veya hizmete odaklanma | 37,93% | 31,53% | 37,23% | 36,36% |
| Mevcut müşteri gruplarını memnun etmeye odaklanma | 74,62% | 69,68% | 76,14% | 75,91% |
| Yeni müşteri gruplarına ulaşmaya odaklanma | 66,83% | 60,02% | 67,06% | 70,10% |
| Standartlaşmış mal veya hizmetlere odaklanma | 34,10% | 34,25% | 35,28% | 31,20% |
| Müşteriye özel çözümlere odaklanma | 65,06% | 61,30% | 67,70% | 72,09% |
Source:
TUIK Innovation Research 2020, Initiatives engaged in innovation activities and types of innovation activities, 2018-2020
TUIK Innovation Research 2018, Initiatives engaged in innovation activities and types of innovation activities, 2016-2018
TUIK Innovation Research 2016, Initiatives engaged in innovation activities and types of innovation activities, 2014-2016
Group H: Transport and Storage
