{"id":259458,"date":"2024-06-13T11:44:55","date_gmt":"2024-06-13T08:44:55","guid":{"rendered":"https:\/\/insights.tirport.com\/outlook-of-e-commerce-in-turkey-report\/"},"modified":"2026-06-19T15:06:31","modified_gmt":"2026-06-19T12:06:31","slug":"outlook-of-e-commerce-in-turkey-report","status":"publish","type":"post","link":"https:\/\/insights.tirport.com\/en\/outlook-of-e-commerce-in-turkey-report\/","title":{"rendered":"Outlook of E-Commerce in Turkey Report"},"content":{"rendered":"\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-e522fbd\" data-block-id=\"e522fbd\"><style>@media screen and (max-width:689px){.stk-e522fbd{--stk-col-order-1:2 !important;--stk-col-order-2:1 !important}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-e522fbd-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-f85f754\" data-v=\"4\" data-block-id=\"f85f754\"><style>@media screen and (min-width:690px){.stk-f85f754{flex:var(--stk-flex-grow,1) 1 calc(60% - var(--stk-column-gap,0px) * 1 \/ 2 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-f85f754-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-f85f754-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-c9fce5d\" data-block-id=\"c9fce5d\"><style>.stk-c9fce5d{margin-bottom:5px !important}<\/style><p class=\"stk-block-text__text\"><strong>The Outlook of E-Commerce in Turkey Report<\/strong> has been published by the e-commerce Information Platform.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-0d0b348\" data-block-id=\"0d0b348\"><style>.stk-0d0b348{margin-bottom:5px !important}<\/style><p class=\"stk-block-text__text\">Noteworthy headlines from the report are listed as follows:<\/p><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In 2023, Turkey&#8217;s e-commerce volume reached 1.85 trillion Turkish lira ($77.89 billion), an increase of 115.15% compared to the previous year.<\/li>\n\n\n\n<li>The number of transactions increased by 22.25% to 5.87 billion units.<\/li>\n\n\n\n<li>For 2024, e-commerce volume is expected to be 3.4 trillion Turkish lira and the number of transactions is expected to be 6.67 billion.<\/li>\n\n\n\n<li>The ratio of e-commerce to general trade volume increased from 10.1% in 2019 to 20.3% in 2023. The share of e-commerce in GDP reached 6.8%.<\/li>\n\n\n\n<li>51% of the e-commerce volume consisted of goods and 49% of service trade.<\/li>\n\n\n\n<li>The largest share was taken by white goods and small household appliances.<\/li>\n\n\n\n<li>Istanbul stood out as the city most compatible with e-commerce.<\/li>\n\n\n\n<li>The number of businesses engaged in e-commerce across Turkey reached 559,412, and the number of businesses operating in marketplaces approached 540 thousand.<\/li>\n\n\n\n<li>76% of e-commerce businesses are sole proprietorships, 21% are limited companies, and 3% are joint stock companies.<\/li>\n\n\n\n<li>70.5% of e-commerce business owners are men and 29.5% are women.<\/li>\n\n\n\n<li>The busiest period for transaction volume was November.<\/li>\n\n\n\n<li>Mobile applications have a high preference rate, 91% and 80% of the number and volume of transactions were made from mobile applications.<\/li>\n\n\n\n<li>Average cargo delivery time is 46.2 hours.<\/li>\n\n\n\n<li>Most cargo shipments and receipts took place in Istanbul.<\/li>\n\n\n\n<li>The best-selling products were in the clothing, electronics and white goods sectors.<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-25122c4\" data-v=\"4\" data-block-id=\"25122c4\"><style>@media screen and (min-width:690px){.stk-25122c4{flex:var(--stk-flex-grow,1) 1 calc(40% - var(--stk-column-gap,0px) * 1 \/ 2 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-25122c4-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-25122c4-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-6706a12 report-image\" data-block-id=\"6706a12\"><figure><a class=\"stk-link\" href=\"https:\/\/www.eticaret.gov.tr\/dnnqthgzvawtdxraybsaacxtymawm\/content\/FileManager\/Dosyalar\/haberler\/Tu%CC%88rkiye&#039;de%20E-Ticaretin%20Go%CC%88ru%CC%88nu%CC%88mu%CC%88%20Raporu.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-259449\" src=\"https:\/\/insights.tirport.com\/wp-content\/uploads\/2024\/06\/e-ticaret-rapor-kapak.webp\" width=\"400\" height=\"600\" alt=\"Outlook of E-Commerce in Turkey Report\"\/><\/span><\/a><\/figure><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-f7c5f70\" data-block-id=\"f7c5f70\"><p class=\"stk-block-text__text\">You can access the entire report at <strong><a href=\"https:\/\/www.eticaret.gov.tr\/dnnqthgzvawtdxraybsaacxtymawm\/content\/FileManager\/Dosyalar\/haberler\/Tu%CC%88rkiye&#039;de%20E-Ticaretin%20Go%CC%88ru%CC%88nu%CC%88mu%CC%88%20Raporu.pdf\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.eticaret.gov.tr\/dnnqthgzvawtdxraybsaacxtymawm\/content\/FileManager\/Dosyalar\/haberler\/Tu%CC%88rkiye&#039;de%20E-Ticaretin%20Go%CC%88ru%CC%88nu%CC%88mu%CC%88%20Raporu.pdf\" rel=\"noreferrer noopener\">www.eticaret.gov.tr<\/a><\/strong> .<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Outlook of E-Commerce in Turkey Report has been published by the e-commerce Information Platform. Noteworthy headlines from the report are listed as follows: You can access the entire report at www.eticaret.gov.tr .<\/p>\n","protected":false},"author":2,"featured_media":259452,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[234],"tags":[],"class_list":["post-259458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports"],"blocksy_meta":[],"authors":[],"_links":{"self":[{"href":"https:\/\/insights.tirport.com\/en\/wp-json\/wp\/v2\/posts\/259458","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/insights.tirport.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/insights.tirport.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/insights.tirport.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/insights.tirport.com\/en\/wp-json\/wp\/v2\/comments?post=259458"}],"version-history":[{"count":0,"href":"https:\/\/insights.tirport.com\/en\/wp-json\/wp\/v2\/posts\/259458\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/insights.tirport.com\/en\/wp-json\/wp\/v2\/media\/259452"}],"wp:attachment":[{"href":"https:\/\/insights.tirport.com\/en\/wp-json\/wp\/v2\/media?parent=259458"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/insights.tirport.com\/en\/wp-json\/wp\/v2\/categories?post=259458"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/insights.tirport.com\/en\/wp-json\/wp\/v2\/tags?post=259458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}